Matomo vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of Matomo and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Amplitude leads overall — 84% cited vs Matomo 26% across 1000 probes.
ChatGPT
Matomo
28 / 86 probes
33%
GoodAmplitudeLeads
83 / 86 probes
97%
ExcellentPerplexity
Matomo
25 / 86 probes
29%
AverageAmplitudeLeads
56 / 87 probes
64%
ExcellentGemini
Matomo
24 / 85 probes
28%
AverageAmplitudeLeads
53 / 85 probes
62%
ExcellentClaude
Matomo
28 / 86 probes
33%
GoodAmplitudeLeads
80 / 86 probes
93%
ExcellentCopilot
Matomo
23 / 156 probes
15%
Below averageAmplitudeLeads
150 / 157 probes
96%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Matomo
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
Amplitude
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose Matomo
Choose Matomo if your team prioritizes its strengths over Amplitude's. Full guidance populates as Matomo's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over Matomo's. Full guidance populates as Amplitude's feature data is indexed.