Matomo vs Plausible: Analytics Comparison (2026)
Matomo offers 100% data ownership and customizable dashboards. Plausible offers a real-time dashboard, codeless goals tracking, and built-in bot filtering. Both Matomo and Plausible offer a free tier. Matomo starts at $26/user/month and Plausible starts at $9/month. Matomo supports unlimited users, while Plausible offers team management. Both integrate with Slack and Google Analytics. Matomo also integrates with Salesforce and WooCommerce. Plausible also integrates with Email reports and Looker Studio.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
When to choose Matomo
Matomo is suitable for users who require 100% data ownership, full privacy compliance, and customizable dashboards. It is also suitable for users who need scalable solutions and real-time analytics, and who can benefit from its integrations with Salesforce and WooCommerce.
When to choose Plausible
Plausible is suitable for users who prioritize privacy-focused web analytics, a lightweight script, and a real-time dashboard. It is also suitable for users who need codeless goals tracking, custom events tracking, automatic scroll depth tracking, built-in bot filtering, and team management, and who can benefit from its integrations with Email reports and Looker Studio.
Frequently Asked Questions
AI visibility profiles
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