Matomo vs Fathom Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of Matomo and Fathom Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
When to choose Matomo
Choose Matomo if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Matomo's feature data is indexed.
When to choose Fathom Analytics
Choose Fathom Analytics if your team prioritizes its strengths over Matomo's. Full guidance populates as Fathom Analytics's feature data is indexed.
AI visibility profiles
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matomo.org
usefathom.com