Looker vs Simple Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of Looker and Simple Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓LookML for SQL-based modeling
- ✓Integration with Data Studio
- ✓Cloud infrastructure on Google Cloud
- ✓Prebuilt and custom integrations
- ✓Privacy-friendly analytics
- ✓One-page dashboard
- ✓No cookies or consent banners
- ✓EU-hosted and compliant
- ✓Unlimited pageviews
- ✓30-day data history
- ✓API & BI access
- ✓Custom pricing for enterprise
When to choose Looker
Choose Looker if your team prioritizes its strengths over Simple Analytics's. Full guidance populates as Looker's feature data is indexed.
When to choose Simple Analytics
Choose Simple Analytics if your team prioritizes its strengths over Looker's. Full guidance populates as Simple Analytics's feature data is indexed.
AI visibility profiles
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looker.com
simpleanalytics.com