Looker vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of Looker and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓LookML for SQL-based modeling
- ✓Integration with Data Studio
- ✓Cloud infrastructure on Google Cloud
- ✓Prebuilt and custom integrations
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose Looker
Choose Looker if your team prioritizes its strengths over Amplitude's. Full guidance populates as Looker's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over Looker's. Full guidance populates as Amplitude's feature data is indexed.
AI visibility profiles
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