Looker vs Metabase: Analytics Comparison (2026)

An independent side-by-side comparison of Looker and Metabase for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Looker
4 / 103 probes
4%
Poor
Metabase
Tracking…
No data yet
Perplexity
Looker
0 / 104 probes
0%
Invisible
Metabase
Tracking…
No data yet
Gemini
Looker
0 / 103 probes
0%
Invisible
Metabase
Tracking…
No data yet
Claude
Looker
5 / 104 probes
5%
Poor
Metabase
Tracking…
No data yet
Copilot
Looker
5 / 586 probes
1%
Poor
Metabase
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Looker
Starting price
—
Free tier
Yes
looker.com ↗
Metabase
Starting price
$100/month
Free tier
Yes
metabase.com ↗

Key Features

Looker
  • ✓LookML for SQL-based modeling
  • ✓Integration with Data Studio
  • ✓Cloud infrastructure on Google Cloud
  • ✓Prebuilt and custom integrations
Metabase
  • ✓Ask questions with AI
  • ✓SQL generation
  • ✓20+ supported data sources
  • ✓Unlimited questions & dashboards
  • ✓Write SQL or explore just by clicking
  • ✓3-day support for Starter
  • ✓Embed unlimited charts and dashboards
  • ✓Row and column level permissions

When to choose Looker

Choose Looker if your team prioritizes its strengths over Metabase's. Full guidance populates as Looker's feature data is indexed.

When to choose Metabase

Choose Metabase if your team prioritizes its strengths over Looker's. Full guidance populates as Metabase's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Looker

looker.com

Metabase

metabase.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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