Heap vs PostHog: Analytics Comparison (2026)

Heap and PostHog both offer product analytics with free tiers. Heap provides core analytics charts and unlimited enrichment sources, while PostHog offers a more comprehensive suite of features including product analytics, session replay, feature flags, and a managed warehouse with generous free usage limits.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Heap leads overall73% cited vs PostHog 42% across 1000 probes.
ChatGPT
HeapLeads
60 / 86 probes
70%
Excellent
PostHog
18 / 86 probes
21%
Average
Perplexity
HeapLeads
54 / 87 probes
62%
Excellent
PostHog
44 / 86 probes
51%
Excellent
Gemini
HeapLeads
61 / 85 probes
72%
Excellent
PostHog
44 / 86 probes
51%
Excellent
Claude
HeapLeads
53 / 86 probes
62%
Excellent
PostHog
23 / 86 probes
27%
Average
Copilot
HeapLeads
135 / 156 probes
87%
Excellent
PostHog
81 / 156 probes
52%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Heap
Starting price
Free tier
Yes
heap.io
PostHog
Starting price
Free tier
Yes
posthog.com

Key Features

Heap
  • Core analytics charts
  • Unlimited enrichment sources
  • 6 months data history
  • SSO
PostHog
  • Product Analytics: 1M events/mo free
  • Session Replay: 5K recordings/mo free
  • Feature Flags: 1M requests/mo free
  • Managed Warehouse: 1M rows/mo free
  • Usage-based pricing
  • No sales calls required
  • Generous free tiers
  • Single source of truth for customers

When to choose Heap

Heap is suitable for users who prioritize core analytics, unlimited data enrichment sources, and require SSO. It offers 6 months of data history.

When to choose PostHog

PostHog is suitable for users who need a comprehensive product suite including product analytics, session replay, feature flags, and a managed warehouse with usage-based pricing and generous free tiers. It is also good for users who prefer transparent pricing and no sales calls.

Frequently Asked Questions

What are the key differences in free tier offerings?
Heap's free tier includes core analytics charts, unlimited enrichment sources, 6 months of data history, and SSO. PostHog's free tier offers 1 million product analytics events/month, 5,000 session recordings/month, 1 million feature flag requests/month, and 1 million managed warehouse rows/month.
Do both vendors offer AI capabilities?
Heap offers an AI assistant. PostHog is noted for strong AI capabilities.
What is the pricing model for each vendor?
Heap has custom pricing for larger plans and add-on costs for advanced features, with support varying by plan. PostHog uses a usage-based pricing model with no sales calls required.
What integrations does each platform offer?
Heap does not list specific integrations. PostHog integrates with Stripe, error tracking tools, and support platforms.

More Analytics Comparisons