Heap vs Branch Metrics: Analytics Comparison (2026)

An independent side-by-side comparison of Heap and Branch Metrics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Heap
72 / 109 probes
66%
Excellent
Branch Metrics
Tracking…
No data yet
Perplexity
Heap
85 / 108 probes
79%
Excellent
Branch Metrics
Tracking…
No data yet
Gemini
Heap
85 / 109 probes
78%
Excellent
Branch Metrics
Tracking…
No data yet
Claude
Heap
71 / 108 probes
66%
Excellent
Branch Metrics
Tracking…
No data yet
Copilot
Heap
286 / 566 probes
51%
Excellent
Branch Metrics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Heap
Starting price
—
Free tier
Yes
heap.io ↗
Branch Metrics
Starting price
—
Free tier
—
branch.io ↗

Key Features

Heap
  • ✓Core analytics charts
  • ✓Unlimited enrichment sources
  • ✓6 months data history
  • ✓SSO
Branch Metrics

Feature data is being indexed.

When to choose Heap

Choose Heap if your team prioritizes its strengths over Branch Metrics's. Full guidance populates as Heap's feature data is indexed.

When to choose Branch Metrics

Choose Branch Metrics if your team prioritizes its strengths over Heap's. Full guidance populates as Branch Metrics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Heap

heap.io

Branch Metrics

branch.io

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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