Heap vs Plausible: Analytics Comparison (2026)
Heap and Plausible both offer free tiers. Heap provides core analytics charts, unlimited enrichment sources, 6 months data history, and SSO. Plausible focuses on privacy-focused web analytics with a real-time dashboard, codeless goals tracking, custom events tracking, automatic scroll depth tracking, built-in bot filtering, API access, and team management. Plausible also integrates with Google Analytics, Slack, email reports, and Looker Studio.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
When to choose Heap
Heap is suitable for users who need core analytics features, unlimited enrichment sources, and SSO, with 6 months of data history. It is also good for startups and offers an AI assistant.
When to choose Plausible
Plausible is suitable for users who prioritize privacy-focused web analytics, real-time dashboards, and codeless/custom event tracking, along with features like automatic scroll depth tracking and built-in bot filtering. It is also a good option for teams requiring API access and team management, particularly when integrating with tools like Google Analytics, Slack, email reports, and Looker Studio.
Frequently Asked Questions
AI visibility profiles
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