Heap vs Matomo: Analytics Comparison (2026)
Matomo offers a clear starting price, while Heap does not disclose pricing. Both vendors offer a free tier. Heap provides core analytics, unlimited enrichment sources, 6 months of data history, and SSO. Matomo focuses on 100% data ownership, full privacy compliance, ease of setup, and supports unlimited users.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
When to choose Heap
Heap is suitable for users who prioritize core analytics features, unlimited data enrichment sources, 6 months of data history, and SSO capabilities, and are comfortable with custom pricing for larger plans.
When to choose Matomo
Matomo is suitable for users who prioritize 100% data ownership, full privacy compliance, easy setup, and support for unlimited users. It is also suitable for those who prefer a clear starting price and a wide range of integrations.