Heap vs Hotjar: Analytics Comparison (2026)
Heap and Hotjar both offer free tiers for their analytics platforms. Heap focuses on core analytics and data enrichment, while Hotjar specializes in user behavior understanding through heatmaps, replays, and surveys.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
When to choose Heap
Heap is suitable for users who need core analytics functionalities, unlimited data enrichment sources, and an AI assistant. It provides 6 months of data history and supports SSO.
When to choose Hotjar
Hotjar is suitable for users who prioritize understanding user behavior through visual tools like heatmaps and session replays, along with basic surveys and error monitoring. It offers 200k monthly sessions and integrations with platforms like Slack and Google Analytics.
Frequently Asked Questions
AI visibility profiles
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