FullStory vs Simple Analytics: Analytics Comparison (2026)

FullStory provides comprehensive session replay and debugging tools with a robust free tier for small teams, while Simple Analytics offers privacy-friendly analytics with unlimited pageviews and a simple one-page dashboard.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
FullStory
81 / 185 probes
44%
Good
Simple Analytics
Tracking…
No data yet
Perplexity
FullStory
54 / 187 probes
29%
Average
Simple Analytics
Tracking…
No data yet
Gemini
FullStory
55 / 188 probes
29%
Average
Simple Analytics
Tracking…
No data yet
Claude
FullStory
80 / 185 probes
43%
Good
Simple Analytics
Tracking…
No data yet
Copilot
FullStory
104 / 255 probes
41%
Good
Simple Analytics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

FullStory
Starting price
—
Free tier
Yes
fullstory.com ↗
Simple Analytics
Starting price
$20/user/month
Free tier
Yes
simpleanalytics.com ↗

Key Features

FullStory
  • ✓30,000 monthly sessions
  • ✓12 months of analytics retention
  • ✓Session Replay
  • ✓Basic analytics
  • ✓Debugging tools
  • ✓Core capabilities for 10 users
Simple Analytics
  • ✓Privacy-friendly analytics
  • ✓One-page dashboard
  • ✓No cookies or consent banners
  • ✓EU-hosted and compliant
  • ✓Unlimited pageviews
  • ✓30-day data history
  • ✓API & BI access
  • ✓Custom pricing for enterprise

When to choose FullStory

Choose FullStory if you require detailed session replay, debugging tools, and 12 months of analytics retention, especially if your team needs core capabilities for up to 10 users on a free plan, or if integrations like Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API are critical.

When to choose Simple Analytics

Choose Simple Analytics if you prioritize privacy-friendly analytics with no cookies or consent banners, EU-hosted and compliant data, unlimited pageviews, and a simple one-page dashboard. It is also suitable if you need API & BI access and prefer a pricing model based on usage, with a free plan for hobby sites.

Frequently Asked Questions

What are the differences in free plans offered by FullStory and Simple Analytics?
FullStory's free plan includes 30,000 monthly sessions, 12 months of analytics retention, Session Replay, basic analytics, debugging tools, and core capabilities for 10 users. Simple Analytics offers a free plan for hobby sites with unlimited pageviews, 30-day data history, but only supports one user and has no integrations listed.
How do FullStory and Simple Analytics differ in data retention and limits?
FullStory offers 12 months of analytics retention on its free plan, limited to 30,000 monthly sessions. Simple Analytics provides 30-day data history on its free plan and offers unlimited pageviews. Paid plans for Simple Analytics start at $20/user/month, with custom pricing for enterprise, while FullStory's advanced features require upgrading to a paid plan.
What specific features related to privacy and compliance are offered by each platform?
Simple Analytics highlights privacy-friendly analytics, no cookies or consent banners, and being EU-hosted and compliant. FullStory does not explicitly detail these privacy-specific features in the provided information but does list a Consent API among its integrations.
What integrations are available for each platform?
FullStory offers integrations with Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API. Simple Analytics does not list any specific integrations in the provided information.

AI visibility profiles

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FullStory

fullstory.com

Simple Analytics

simpleanalytics.com

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