FullStory vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of FullStory and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Amplitude leads overall — 84% cited vs FullStory 57% across 1000 probes.
ChatGPT
FullStory
48 / 86 probes
56%
ExcellentAmplitudeLeads
83 / 86 probes
97%
ExcellentPerplexity
FullStory
35 / 86 probes
41%
GoodAmplitudeLeads
56 / 87 probes
64%
ExcellentGemini
FullStory
37 / 87 probes
43%
GoodAmplitudeLeads
53 / 85 probes
62%
ExcellentClaude
FullStory
41 / 86 probes
48%
GoodAmplitudeLeads
80 / 86 probes
93%
ExcellentCopilot
FullStory
122 / 155 probes
79%
ExcellentAmplitudeLeads
149 / 156 probes
96%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
Amplitude
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Amplitude's. Full guidance populates as FullStory's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over FullStory's. Full guidance populates as Amplitude's feature data is indexed.