FullStory vs PostHog: Analytics Comparison (2026)

FullStory and PostHog both offer product analytics with free tiers. FullStory provides a comprehensive suite of tools for understanding user behavior with a focus on session replay and debugging. PostHog offers a platform with product analytics, session replay, feature flags, and a managed warehouse, emphasizing usage-based pricing and transparent costs.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
FullStory
Tracking…
No data yet
PostHog
70 / 185 probes
38%
Good
Perplexity
FullStory
Tracking…
No data yet
PostHog
111 / 187 probes
59%
Excellent
Gemini
FullStory
Tracking…
No data yet
PostHog
106 / 188 probes
56%
Excellent
Claude
FullStory
Tracking…
No data yet
PostHog
74 / 185 probes
40%
Good
Copilot
FullStory
Tracking…
No data yet
PostHog
75 / 255 probes
29%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

FullStory
Starting price
—
Free tier
Yes
fullstory.com ↗
PostHog
Starting price
—
Free tier
Yes
posthog.com ↗

Key Features

FullStory
  • ✓30,000 monthly sessions
  • ✓12 months of analytics retention
  • ✓Session Replay
  • ✓Basic analytics
  • ✓Debugging tools
  • ✓Core capabilities for 10 users
PostHog
  • ✓Product Analytics: 1M events/mo free
  • ✓Session Replay: 5K recordings/mo free
  • ✓Feature Flags: 1M requests/mo free
  • ✓Managed Warehouse: 1M rows/mo free
  • ✓Usage-based pricing
  • ✓No sales calls required
  • ✓Generous free tiers
  • ✓Single source of truth for customers

When to choose FullStory

FullStory is suitable for users who need a free tier with 30,000 monthly sessions, 12 months of analytics retention, and core capabilities for 10 users, along with a focus on debugging tools and a wide range of integrations including Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API.

When to choose PostHog

PostHog is suitable for users who need a free tier that includes 1 million events per month for product analytics, 5,000 recordings per month for session replay, 1 million requests per month for feature flags, and 1 million rows per month for its managed warehouse. It integrates with Stripe, error tracking tools, and support platforms, and offers usage-based pricing without requiring sales calls.

Frequently Asked Questions

What are the free tier limits for FullStory and PostHog?
FullStory's free tier includes 30,000 monthly sessions and 12 months of analytics retention. PostHog's free tier includes 1 million events per month for product analytics, 5,000 recordings per month for session replay, 1 million requests per month for feature flags, and 1 million rows per month for its managed warehouse.
What are the key differences in features between FullStory and PostHog?
FullStory offers session replay, basic analytics, debugging tools, and core capabilities for 10 users on its free plan. PostHog provides product analytics, session replay, feature flags, and a managed warehouse on its free plan.
What integrations do FullStory and PostHog offer?
FullStory offers integrations with Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API. PostHog integrates with Stripe, error tracking tools, and support platforms.
What are the advantages of FullStory?
FullStory offers a completely free plan, user-friendly behavioral data insights, 12 months data retention, and core features accessible for small teams.
What are the advantages of PostHog?
PostHog offers a transparent pricing model, strong AI capabilities, ease of getting started for free, and suitability for data and product teams.

AI visibility profiles

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FullStory

fullstory.com

PostHog

posthog.com

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