FullStory vs Metabase: Analytics Comparison (2026)

An independent side-by-side comparison of FullStory and Metabase for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
FullStory
49 / 103 probes
48%
Good
Metabase
Tracking…
No data yet
Perplexity
FullStory
32 / 104 probes
31%
Good
Metabase
Tracking…
No data yet
Gemini
FullStory
34 / 103 probes
33%
Good
Metabase
Tracking…
No data yet
Claude
FullStory
53 / 104 probes
51%
Excellent
Metabase
Tracking…
No data yet
Copilot
FullStory
74 / 586 probes
13%
Below average
Metabase
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

FullStory
Starting price
—
Free tier
Yes
fullstory.com ↗
Metabase
Starting price
$100/month
Free tier
Yes
metabase.com ↗

Key Features

FullStory
  • ✓30,000 monthly sessions
  • ✓12 months of analytics retention
  • ✓Session Replay
  • ✓Basic analytics
  • ✓Debugging tools
  • ✓Core capabilities for 10 users
Metabase
  • ✓Ask questions with AI
  • ✓SQL generation
  • ✓20+ supported data sources
  • ✓Unlimited questions & dashboards
  • ✓Write SQL or explore just by clicking
  • ✓3-day support for Starter
  • ✓Embed unlimited charts and dashboards
  • ✓Row and column level permissions

When to choose FullStory

Choose FullStory if your team prioritizes its strengths over Metabase's. Full guidance populates as FullStory's feature data is indexed.

When to choose Metabase

Choose Metabase if your team prioritizes its strengths over FullStory's. Full guidance populates as Metabase's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

FullStory

fullstory.com

Metabase

metabase.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Analytics Comparisons