FullStory vs Matomo: Analytics Comparison (2026)
FullStory provides a free tier with specific usage limits and a defined set of core features, while Matomo offers a free tier with an emphasis on data ownership and privacy compliance, alongside a paid model based on users.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
When to choose FullStory
FullStory is suitable for users who need a generous free tier with 30,000 monthly sessions, 12 months of analytics retention, session replay, basic analytics, and debugging tools for up to 10 users. It provides integrations such as Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API.
When to choose Matomo
Matomo is suitable for users who prioritize 100% data ownership and full privacy compliance. It offers easy setup and supports unlimited users, with integrations including Slack, Salesforce, WooCommerce, and Google Analytics. The paid plan starts at $26 per user per month.
Frequently Asked Questions
AI visibility profiles
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