FullStory vs GoSquared: Analytics Comparison (2026)

FullStory offers a free tier with session replay and debugging tools, while GoSquared provides a paid entry point with pageview tracking and email reports.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
FullStory
46 / 101 probes
46%
Good
GoSquared
Tracking…
No data yet
Perplexity
FullStory
31 / 101 probes
31%
Good
GoSquared
Tracking…
No data yet
Gemini
FullStory
34 / 101 probes
34%
Good
GoSquared
Tracking…
No data yet
Claude
FullStory
51 / 102 probes
50%
Excellent
GoSquared
Tracking…
No data yet
Copilot
FullStory
74 / 595 probes
12%
Below average
GoSquared
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

FullStory
Starting price
—
Free tier
Yes
fullstory.com ↗
GoSquared
Starting price
$9/month
Free tier
—
gosquared.com ↗

Key Features

FullStory
  • ✓30,000 monthly sessions
  • ✓12 months of analytics retention
  • ✓Session Replay
  • ✓Basic analytics
  • ✓Debugging tools
  • ✓Core capabilities for 10 users
GoSquared
  • ✓100,000 pageviews
  • ✓3 projects
  • ✓Unlimited team sharing
  • ✓Email Reports
  • ✓UTM Campaign Tracking
  • ✓Event Tracking
  • ✓Email support
  • ✓GDPR Compliant

When to choose FullStory

Choose FullStory if a free plan with session replay, debugging tools, and 12 months of analytics retention for up to 30,000 monthly sessions and 10 users is required. It also provides integrations for Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API.

When to choose GoSquared

Choose GoSquared for pageview tracking (starting at 100,000 pageviews), UTM Campaign Tracking, Event Tracking, Email Reports, and unlimited team sharing across 3 projects, starting at $9/month. It also offers email support and is GDPR Compliant.

Frequently Asked Questions

What are the pricing differences?
FullStory offers a free tier that includes 30,000 monthly sessions and core capabilities for 10 users. GoSquared starts at $9/month and does not offer a free-forever plan.
What are the key feature differences?
FullStory's free tier includes Session Replay, Basic analytics, Debugging tools, and 12 months of analytics retention. GoSquared's paid plan includes 100,000 pageviews, 3 projects, unlimited team sharing, Email Reports, UTM Campaign Tracking, and Event Tracking.
Are there differences in data retention?
FullStory's free tier includes 12 months of analytics retention.
What integrations do they offer?
FullStory offers integrations for Data Ecosystem, Webhooks, Data Export, Consent API, FS.Identity API, and Element API. GoSquared does not list specific integrations.
Do they offer free access?
FullStory offers a free tier. GoSquared does not offer a free-forever plan, but has a 7-day free trial available.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

FullStory

fullstory.com

GoSquared

gosquared.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Analytics Comparisons