FullStory vs Google Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of FullStory and Google Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
FullStory
43 / 91 probes
47%
GoodGoogle Analytics
Tracking…
No data yet
Perplexity
FullStory
33 / 91 probes
36%
GoodGoogle Analytics
Tracking…
No data yet
Gemini
FullStory
34 / 91 probes
37%
GoodGoogle Analytics
Tracking…
No data yet
Claude
FullStory
44 / 91 probes
48%
GoodGoogle Analytics
Tracking…
No data yet
Copilot
FullStory
100 / 636 probes
16%
AverageGoogle Analytics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
Google Analytics
Feature data is being indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Google Analytics's. Full guidance populates as FullStory's feature data is indexed.
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over FullStory's. Full guidance populates as Google Analytics's feature data is indexed.