FullStory vs Google Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of FullStory and Google Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
FullStory leads overall — 57% cited vs Google Analytics 0% across 1000 probes.
ChatGPT
FullStoryLeads
48 / 86 probes
56%
ExcellentGoogle Analytics
0 / 86 probes
0%
InvisiblePerplexity
FullStoryLeads
35 / 86 probes
41%
GoodGoogle Analytics
0 / 86 probes
0%
InvisibleGemini
FullStoryLeads
37 / 87 probes
43%
GoodGoogle Analytics
0 / 87 probes
0%
InvisibleClaude
FullStoryLeads
41 / 86 probes
48%
GoodGoogle Analytics
0 / 86 probes
0%
InvisibleCopilot
FullStoryLeads
122 / 155 probes
79%
ExcellentGoogle Analytics
0 / 155 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
Google Analytics
Feature data is being indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Google Analytics's. Full guidance populates as FullStory's feature data is indexed.
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over FullStory's. Full guidance populates as Google Analytics's feature data is indexed.