Fathom vs Starburst: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom and Starburst for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom
18 / 103 probes
17%
Average
Starburst
Tracking…
No data yet
Perplexity
Fathom
34 / 104 probes
33%
Good
Starburst
Tracking…
No data yet
Gemini
Fathom
35 / 103 probes
34%
Good
Starburst
Tracking…
No data yet
Claude
Fathom
19 / 104 probes
18%
Average
Starburst
Tracking…
No data yet
Copilot
Fathom
488 / 586 probes
83%
Excellent
Starburst
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗
Starburst
Starting price
—
Free tier
—
starburst.io ↗

Key Features

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
Starburst

Feature data is being indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Starburst's. Full guidance populates as Fathom's feature data is indexed.

When to choose Starburst

Choose Starburst if your team prioritizes its strengths over Fathom's. Full guidance populates as Starburst's feature data is indexed.

AI visibility profiles

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Fathom

usefathom.com

Starburst

starburst.io

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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