Fathom vs Chartbeat: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom and Chartbeat for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom
34 / 185 probes
18%
Average
Chartbeat
Tracking…
No data yet
Perplexity
Fathom
61 / 187 probes
33%
Good
Chartbeat
Tracking…
No data yet
Gemini
Fathom
62 / 188 probes
33%
Good
Chartbeat
Tracking…
No data yet
Claude
Fathom
35 / 185 probes
19%
Average
Chartbeat
Tracking…
No data yet
Copilot
Fathom
103 / 255 probes
40%
Good
Chartbeat
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗
Chartbeat
Starting price
—
Free tier
—
chartbeat.com ↗

Key Features

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
Chartbeat
  • ✓Real-Time Dashboard
  • ✓Historical Dashboard
  • ✓Advanced reporting tools
  • ✓Competitive benchmarking
  • ✓Headline and image testing
  • ✓Conversions
  • ✓Real-time alerts

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Chartbeat's. Full guidance populates as Fathom's feature data is indexed.

When to choose Chartbeat

Choose Chartbeat if your team prioritizes its strengths over Fathom's. Full guidance populates as Chartbeat's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Fathom

usefathom.com

Chartbeat

chartbeat.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Analytics Comparisons