Fathom vs Chartbeat: Analytics Comparison (2026)
An independent side-by-side comparison of Fathom and Chartbeat for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Fathom
15 / 91 probes
16%
AverageChartbeat
Tracking…
No data yet
Perplexity
Fathom
30 / 90 probes
33%
GoodChartbeat
Tracking…
No data yet
Gemini
Fathom
31 / 90 probes
34%
GoodChartbeat
Tracking…
No data yet
Claude
Fathom
16 / 90 probes
18%
AverageChartbeat
Tracking…
No data yet
Copilot
Fathom
519 / 639 probes
81%
ExcellentChartbeat
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
Chartbeat
- ✓Real-Time Dashboard
- ✓Historical Dashboard
- ✓Advanced reporting tools
- ✓Competitive benchmarking
- ✓Headline and image testing
- ✓Conversions
- ✓Real-time alerts
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Chartbeat's. Full guidance populates as Fathom's feature data is indexed.
When to choose Chartbeat
Choose Chartbeat if your team prioritizes its strengths over Fathom's. Full guidance populates as Chartbeat's feature data is indexed.