Fathom vs Chartbeat: Analytics Comparison (2026)
An independent side-by-side comparison of Fathom and Chartbeat for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Fathom leads overall — 18% cited vs Chartbeat 0% across 1000 probes.
ChatGPT
FathomLeads
15 / 86 probes
17%
AverageChartbeat
0 / 86 probes
0%
InvisiblePerplexity
FathomLeads
25 / 86 probes
29%
AverageChartbeat
0 / 86 probes
0%
InvisibleGemini
FathomLeads
24 / 87 probes
28%
AverageChartbeat
0 / 87 probes
0%
InvisibleClaude
FathomLeads
14 / 86 probes
16%
AverageChartbeat
0 / 86 probes
0%
InvisibleCopilot
FathomLeads
12 / 155 probes
8%
Below averageChartbeat
0 / 155 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
Chartbeat
- ✓Real-Time Dashboard
- ✓Historical Dashboard
- ✓Advanced reporting tools
- ✓Competitive benchmarking
- ✓Headline and image testing
- ✓Conversions
- ✓Real-time alerts
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Chartbeat's. Full guidance populates as Fathom's feature data is indexed.
When to choose Chartbeat
Choose Chartbeat if your team prioritizes its strengths over Fathom's. Full guidance populates as Chartbeat's feature data is indexed.