Fathom vs Clicky: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom and Clicky for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom
17 / 101 probes
17%
Average
Clicky
Tracking…
No data yet
Perplexity
Fathom
34 / 102 probes
33%
Good
Clicky
Tracking…
No data yet
Gemini
Fathom
34 / 101 probes
34%
Good
Clicky
Tracking…
No data yet
Claude
Fathom
17 / 101 probes
17%
Average
Clicky
Tracking…
No data yet
Copilot
Fathom
498 / 595 probes
84%
Excellent
Clicky
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗
Clicky
Starting price
—
Free tier
—
clicky.com ↗

Key Features

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
Clicky

Feature data is being indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Clicky's. Full guidance populates as Fathom's feature data is indexed.

When to choose Clicky

Choose Clicky if your team prioritizes its strengths over Fathom's. Full guidance populates as Clicky's feature data is indexed.

AI visibility profiles

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Fathom

usefathom.com

Clicky

clicky.com

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