Fathom vs Simple Analytics: Analytics Comparison (2026)
Fathom and Simple Analytics are both privacy-friendly analytics platforms that forgo the use of cookies and consent banners. They differ in pricing models, data retention, included features, and free tier availability.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Privacy-friendly analytics
- ✓One-page dashboard
- ✓No cookies or consent banners
- ✓EU-hosted and compliant
- ✓Unlimited pageviews
- ✓30-day data history
- ✓API & BI access
- ✓Custom pricing for enterprise
When to choose Fathom
Fathom is suitable for users who manage up to 50 sites, require forever data retention, and need unlimited email reports and API access. It also offers 100% data ownership and enterprise-grade infrastructure.
When to choose Simple Analytics
Simple Analytics is suitable for users seeking a free tier for hobby sites, with a one-page dashboard, and a preference for EU-hosted and compliant services. It offers unlimited pageviews and API & BI access.
Frequently Asked Questions
AI visibility profiles
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