Fathom vs SAS Institute: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom and SAS Institute for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom
19 / 108 probes
18%
Average
SAS Institute
Tracking…
No data yet
Perplexity
Fathom
36 / 108 probes
33%
Good
SAS Institute
Tracking…
No data yet
Gemini
Fathom
37 / 108 probes
34%
Good
SAS Institute
Tracking…
No data yet
Claude
Fathom
19 / 108 probes
18%
Average
SAS Institute
Tracking…
No data yet
Copilot
Fathom
473 / 568 probes
83%
Excellent
SAS Institute
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗
SAS Institute
Starting price
—
Free tier
—
sas.com ↗

Key Features

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
SAS Institute

Feature data is being indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over SAS Institute's. Full guidance populates as Fathom's feature data is indexed.

When to choose SAS Institute

Choose SAS Institute if your team prioritizes its strengths over Fathom's. Full guidance populates as SAS Institute's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.

Fathom

usefathom.com

SAS Institute

sas.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More Analytics Comparisons