Fathom vs Pirate Metrics: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom and Pirate Metrics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom
19 / 108 probes
18%
Average
Pirate Metrics
Tracking…
No data yet
Perplexity
Fathom
36 / 108 probes
33%
Good
Pirate Metrics
Tracking…
No data yet
Gemini
Fathom
37 / 108 probes
34%
Good
Pirate Metrics
Tracking…
No data yet
Claude
Fathom
19 / 108 probes
18%
Average
Pirate Metrics
Tracking…
No data yet
Copilot
Fathom
473 / 568 probes
83%
Excellent
Pirate Metrics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗
Pirate Metrics
Starting price
—
Free tier
—
piratemetrics.com ↗

Key Features

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
Pirate Metrics

Feature data is being indexed.

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Pirate Metrics's. Full guidance populates as Fathom's feature data is indexed.

When to choose Pirate Metrics

Choose Pirate Metrics if your team prioritizes its strengths over Fathom's. Full guidance populates as Pirate Metrics's feature data is indexed.

AI visibility profiles

Is one of these your brand?

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Fathom

usefathom.com

Pirate Metrics

piratemetrics.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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