Fathom vs GoSquared: Analytics Comparison (2026)
An independent side-by-side comparison of Fathom and GoSquared for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓100,000 pageviews
- ✓3 projects
- ✓Unlimited team sharing
- ✓Email Reports
- ✓UTM Campaign Tracking
- ✓Event Tracking
- ✓Email support
- ✓GDPR Compliant
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over GoSquared's. Full guidance populates as Fathom's feature data is indexed.
When to choose GoSquared
Choose GoSquared if your team prioritizes its strengths over Fathom's. Full guidance populates as GoSquared's feature data is indexed.
AI visibility profiles
Is one of these your brand?
Get the full report by email: every analytics buyer question we ask, which engines name you, and who gets named instead.
usefathom.com
gosquared.com