Fathom vs GoSquared: Analytics Comparison (2026)
Fathom and GoSquared are analytics platforms with different offerings in terms of features, pricing structure, and data handling.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓100,000 pageviews
- ✓3 projects
- ✓Unlimited team sharing
- ✓Email Reports
- ✓UTM Campaign Tracking
- ✓Event Tracking
- ✓Email support
- ✓GDPR Compliant
When to choose Fathom
Choose Fathom if your primary concerns are data privacy, 100% data ownership, and a pricing model that includes up to 50 sites and unlimited email reports without increasing with usage. It also offers forever data retention and API access. Fathom does not require cookie banners and focuses on enterprise-grade infrastructure.
When to choose GoSquared
Choose GoSquared if you prioritize a lower starting price, have a smaller scale with up to 100,000 pageviews and 3 projects, and require features like unlimited team sharing, email reports, UTM campaign tracking, and event tracking. GoSquared offers email support and a 7-day free trial.
Frequently Asked Questions
AI visibility profiles
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