Fathom vs Fathom Analytics: Analytics Comparison (2026)
Fathom and Fathom Analytics both offer web analytics services with a strong emphasis on privacy and simple pricing. Both start at $15/month and do not offer a free tier. Key differences lie in specific feature inclusions and stated benefits and drawbacks.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓50 sites included
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Full analytics history while subscribed
- ✓Unlimited CSV data exports
- ✓Privacy law compliance
- ✓Built for high traffic
When to choose Fathom
Fathom includes up to 50 sites, ecommerce/event tracking, easy integration with all CMSs/frameworks, API access, forever data retention, and 100% data ownership. It does not require cookie banners and offers unlimited email reports. Pros include simple and sustainable pricing, a focus on digital privacy, unlimited data exports, and enterprise-grade infrastructure. Cons are no free or lower-tier options, no discounts ever, limited customer support options, and no live demos available.
When to choose Fathom Analytics
Fathom Analytics includes 50 sites, 100% data ownership, no cookie banners required, unlimited email reports, full analytics history while subscribed, unlimited CSV data exports, privacy law compliance, and is built for high traffic. Pros include simple and sustainable pricing, being a privacy-focused tool, inclusion of 50 sites, and unlimited email reports. Cons are no free plan available, a card required for trial, prices renew automatically, and limited customizability for lower tiers.
Frequently Asked Questions
AI visibility profiles
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