Fathom vs Fathom Analytics: Analytics Comparison (2026)

An independent side-by-side comparison of Fathom and Fathom Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Fathom
18 / 102 probes
18%
Average
Fathom Analytics
Tracking…
No data yet
Perplexity
Fathom
33 / 101 probes
33%
Good
Fathom Analytics
Tracking…
No data yet
Gemini
Fathom
34 / 101 probes
34%
Good
Fathom Analytics
Tracking…
No data yet
Claude
Fathom
18 / 102 probes
18%
Average
Fathom Analytics
Tracking…
No data yet
Copilot
Fathom
497 / 594 probes
84%
Excellent
Fathom Analytics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Fathom
Starting price
$15/month
Free tier
—
usefathom.com ↗
Fathom Analytics
Starting price
$15/month
Free tier
No
usefathom.com ↗

Key Features

Fathom
  • ✓Up to 50 sites included
  • ✓Ecommerce/event tracking included
  • ✓Easy integration with all CMSs/frameworks
  • ✓API access
  • ✓Forever data retention
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
Fathom Analytics
  • ✓50 sites included
  • ✓100% data ownership
  • ✓No cookie banners required
  • ✓Unlimited email reports
  • ✓Full analytics history while subscribed
  • ✓Unlimited CSV data exports
  • ✓Privacy law compliance
  • ✓Built for high traffic

When to choose Fathom

Choose Fathom if your team prioritizes its strengths over Fathom Analytics's. Full guidance populates as Fathom's feature data is indexed.

When to choose Fathom Analytics

Choose Fathom Analytics if your team prioritizes its strengths over Fathom's. Full guidance populates as Fathom Analytics's feature data is indexed.

AI visibility profiles

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Fathom

usefathom.com

Fathom Analytics

usefathom.com

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