Profound vs Athena HQ: AI Visibility & GEO Comparison (2026)

An independent side-by-side comparison of Profound and Athena HQ for ai visibility & geo buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Profound
Tracking…
No data yet
Athena HQ
4 / 199 probes
2%
Poor
Perplexity
Profound
Tracking…
No data yet
Athena HQ
0 / 200 probes
0%
Invisible
Gemini
Profound
Tracking…
No data yet
Athena HQ
0 / 199 probes
0%
Invisible
Claude
Profound
Tracking…
No data yet
Athena HQ
4 / 200 probes
2%
Poor
Copilot
Profound
Tracking…
No data yet
Athena HQ
5 / 202 probes
2%
Poor
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Profound
Starting price
Free
Free tier
Yes
tryprofound.com ↗
Athena HQ
Starting price
$295/month
Free tier
Yes
athenahq.ai ↗

Key Features

Profound
  • ✓Limited AI Marketer credits
  • ✓10 prompts run once
  • ✓Tailored prompt tracking plan
  • ✓Unlimited seats
  • ✓Dedicated support
  • ✓AI Marketer credits for your whole team
  • ✓Analyze brand visibility
  • ✓Powerful context management
Athena HQ
  • ✓Unlimited users
  • ✓Visibility across 11 models
  • ✓Unlimited Topics and Prompts
  • ✓Unlimited Competitors
  • ✓Content recommendations
  • ✓API access available as add-on
  • ✓Data export to CSV
  • ✓Self-learning content improvement

When to choose Profound

Choose Profound if your team prioritizes its strengths over Athena HQ's. Full guidance populates as Profound's feature data is indexed.

When to choose Athena HQ

Choose Athena HQ if your team prioritizes its strengths over Profound's. Full guidance populates as Athena HQ's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every ai visibility & geo buyer question we ask, which engines name you, and who gets named instead.

Profound

tryprofound.com

Athena HQ

athenahq.ai

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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