Profound vs Adthena: AI Visibility & GEO Comparison (2026)

An independent side-by-side comparison of Profound and Adthena for ai visibility & geo buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Profound leads overall — 20% cited vs Adthena 0% across 1000 probes.
ChatGPT
ProfoundLeads
2 / 10 probes
20%
Average
Adthena
0 / 189 probes
0%
Invisible
Perplexity
Profound
0 / 12 probes
0%
Invisible
Adthena
0 / 189 probes
0%
Invisible
Gemini
Profound
0 / 10 probes
0%
Invisible
Adthena
0 / 188 probes
0%
Invisible
Claude
ProfoundLeads
4 / 10 probes
40%
Good
Adthena
0 / 189 probes
0%
Invisible
Copilot
ProfoundLeads
5 / 12 probes
42%
Good
Adthena
0 / 191 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Profound
Starting price
Free
Free tier
Yes
tryprofound.com ↗
Adthena
Starting price
$350/month
Free tier
—
adthena.com ↗

Key Features

Profound
  • ✓Limited AI Marketer credits
  • ✓10 prompts run once
  • ✓Tailored prompt tracking plan
  • ✓Unlimited seats
  • ✓Dedicated support
  • ✓AI Marketer credits for your whole team
  • ✓Analyze brand visibility
  • ✓Powerful context management
Adthena
  • ✓Instant AIO insights
  • ✓ChatGPT ad tracking
  • ✓Automated trademark protection
  • ✓Market and competitor analysis
  • ✓Hourly and daily data updates
  • ✓Category and industry benchmarks
  • ✓Live advertiser tracking
  • ✓Brand keyword monitoring

When to choose Profound

Choose Profound if your team prioritizes its strengths over Adthena's. Full guidance populates as Profound's feature data is indexed.

When to choose Adthena

Choose Adthena if your team prioritizes its strengths over Profound's. Full guidance populates as Adthena's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every ai visibility & geo buyer question we ask, which engines name you, and who gets named instead.

Profound

tryprofound.com

Adthena

adthena.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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