Athena HQ vs Gauge: AI Visibility & GEO Comparison (2026)

Athena HQ offers a broader set of AI visibility tools, including content improvement and extensive integrations, while Gauge focuses on monitoring how AI assistants describe a brand.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Athena HQ
4 / 199 probes
2%
Poor
Gauge
Tracking…
No data yet
Perplexity
Athena HQ
0 / 200 probes
0%
Invisible
Gauge
Tracking…
No data yet
Gemini
Athena HQ
0 / 199 probes
0%
Invisible
Gauge
Tracking…
No data yet
Claude
Athena HQ
4 / 200 probes
2%
Poor
Gauge
Tracking…
No data yet
Copilot
Athena HQ
5 / 202 probes
2%
Poor
Gauge
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Athena HQ
Starting price
$295/month
Free tier
Yes
athenahq.ai ↗
Gauge
Starting price
—
Free tier
No
gauge.sh ↗

Key Features

Athena HQ
  • ✓Unlimited users
  • ✓Visibility across 11 models
  • ✓Unlimited Topics and Prompts
  • ✓Unlimited Competitors
  • ✓Content recommendations
  • ✓API access available as add-on
  • ✓Data export to CSV
  • ✓Self-learning content improvement
Gauge
  • ✓Monitors how AI assistants describe a brand
  • ✓Prompt-level answer capture
  • ✓Competitor comparison

When to choose Athena HQ

Athena HQ is suitable for users who require comprehensive AI visibility tools, including ChatGPT integration, prompt and response analysis, and self-learning content improvement. It supports unlimited members and offers integrations with platforms like Shopify, Webflow, Google Analytics, Google Search Console, Slack, SAML SSO, and Microsoft OAuth. It also provides a free tier and starts at $295/month, with custom enterprise plans available.

When to choose Gauge

Gauge is suitable for users primarily interested in monitoring how AI assistants describe their brand and capturing prompt-level answers, including competitor comparison. It has a focused feature set and does not offer a free tier.

Frequently Asked Questions

Does either vendor offer a free tier?
Athena HQ offers a free tier. Gauge does not offer a free tier.
What is the starting price for each vendor?
Athena HQ starts at $295/month. Pricing for Gauge is not publicly available.
Which vendor has more integrations?
Athena HQ offers integrations with Shopify, Webflow, Google Analytics, Google Search Console, Slack, SAML SSO, and Microsoft OAuth. Gauge has no listed integrations.
What are the key features of Athena HQ?
Athena HQ's key features include ChatGPT integration, unlimited members, prompt and response analysis, an Athena AI agent, 3,600 credits, API access (as an add-on), data export to CSV, and self-learning content improvement.
What are the key features of Gauge?
Gauge's key features include monitoring how AI assistants describe a brand, prompt-level answer capture, and competitor comparison.

AI visibility profiles

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Athena HQ

athenahq.ai

Gauge

gauge.sh

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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