Athena HQ vs Semrush AI Toolkit: AI Visibility & GEO Comparison (2026)
Athena HQ offers a standalone platform with comprehensive AI visibility tools, including ChatGPT integration, prompt and response analysis, and self-learning content improvement, with a free tier available. Semrush AI Toolkit is an add-on to an existing Semrush subscription, focusing on tracking brand mentions across multiple AI engines and providing share of voice and sentiment analysis.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Unlimited users
- ✓Visibility across 11 models
- ✓Unlimited Topics and Prompts
- ✓Unlimited Competitors
- ✓Content recommendations
- ✓API access available as add-on
- ✓Data export to CSV
- ✓Self-learning content improvement
- ✓Tracks brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews
- ✓Share of voice against named competitors
- ✓Sentiment and context of each mention
- ✓Prompt-level reporting
- ✓Sits alongside the wider Semrush SEO suite
When to choose Athena HQ
Choose Athena HQ if you need a dedicated platform for AI visibility with features like unlimited members, prompt and response analysis, and self-learning content improvement, and require API access (as an add-on) and data export. It also suits users looking for a free tier to start.
When to choose Semrush AI Toolkit
Choose Semrush AI Toolkit if you are an existing Semrush user and need to track brand mentions and share of voice in AI engines like ChatGPT, Gemini, Perplexity, and AI Overviews, along with sentiment and prompt-level reporting, as an add-on to your current subscription.
Frequently Asked Questions
AI visibility profiles
Is one of these your brand?
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