Athena HQ vs Profound: AI Visibility & GEO Comparison (2026)

Athena HQ and Profound both offer AI visibility tools with free tiers and enterprise options, but they differ significantly in their core AI features, starting price points, and integration ecosystems.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Athena HQ
4 / 199 probes
2%
Poor
Profound
Tracking…
No data yet
Perplexity
Athena HQ
0 / 200 probes
0%
Invisible
Profound
Tracking…
No data yet
Gemini
Athena HQ
0 / 199 probes
0%
Invisible
Profound
Tracking…
No data yet
Claude
Athena HQ
4 / 200 probes
2%
Poor
Profound
Tracking…
No data yet
Copilot
Athena HQ
5 / 202 probes
2%
Poor
Profound
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Athena HQ
Starting price
$295/month
Free tier
Yes
athenahq.ai ↗
Profound
Starting price
Free
Free tier
Yes
tryprofound.com ↗

Key Features

Athena HQ
  • ✓Unlimited users
  • ✓Visibility across 11 models
  • ✓Unlimited Topics and Prompts
  • ✓Unlimited Competitors
  • ✓Content recommendations
  • ✓API access available as add-on
  • ✓Data export to CSV
  • ✓Self-learning content improvement
Profound
  • ✓Limited AI Marketer credits
  • ✓10 prompts run once
  • ✓Tailored prompt tracking plan
  • ✓Unlimited seats
  • ✓Dedicated support
  • ✓AI Marketer credits for your whole team
  • ✓Analyze brand visibility
  • ✓Powerful context management

When to choose Athena HQ

Athena HQ is suitable for users prioritizing comprehensive AI content strategies, ChatGPT integration, prompt and response analysis, and self-learning content improvement, especially when managing unlimited team members. It also integrates with e-commerce platforms like Shopify and Webflow.

When to choose Profound

Profound is better suited for users who need a free starting point, robust integration with cloud and CDN providers like Akamai, AWS, Cloudflare, Fastly, Google Cloud Platform, Netlify, and Vercel, and features like tailored prompt tracking and powerful context management. It also offers unlimited seats and dedicated support in its paid tiers, with AI Marketer credits for the entire team.

Frequently Asked Questions

What are the core AI features of Athena HQ?
Athena HQ offers ChatGPT integration, prompt and response analysis, an Athena AI agent, and self-learning content improvement. It provides 3,600 credits in its paid tier.
What are the core AI features of Profound?
Profound provides limited AI Marketer credits in its free tier, 10 prompts run once, tailored prompt tracking, and powerful context management. Paid tiers include AI Marketer credits for the whole team.
What is the starting price for Athena HQ?
Athena HQ has a starting price of $295/month, with a free tier available.
What is the starting price for Profound?
Profound offers a free starting price and a free tier.
Which platform supports unlimited team members?
Both Athena HQ and Profound support unlimited members/seats.

AI visibility profiles

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Athena HQ

athenahq.ai

Profound

tryprofound.com

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