Ahrefs Brand Radar vs Gauge: AI Visibility & GEO Comparison (2026)

Ahrefs Brand Radar focuses on brand mentions within AI Overviews and AI answers, leveraging its existing backlink and traffic data, while Gauge specializes in monitoring how AI assistants describe a brand with prompt-level answer capture.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Ahrefs Brand Radar
43 / 199 probes
22%
Average
Gauge
Tracking…
No data yet
Perplexity
Ahrefs Brand Radar
48 / 200 probes
24%
Average
Gauge
Tracking…
No data yet
Gemini
Ahrefs Brand Radar
56 / 199 probes
28%
Average
Gauge
Tracking…
No data yet
Claude
Ahrefs Brand Radar
45 / 200 probes
23%
Average
Gauge
Tracking…
No data yet
Copilot
Ahrefs Brand Radar
49 / 202 probes
24%
Average
Gauge
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs Brand Radar
Starting price
Included with Ahrefs plans from about $129/mo
Free tier
No
ahrefs.com ↗
Gauge
Starting price
—
Free tier
No
gauge.sh ↗

Key Features

Ahrefs Brand Radar
  • ✓Measures brand mentions in AI Overviews and AI answers
  • ✓Ties mentions to Ahrefs backlink and traffic data
  • ✓Competitor brand comparison
  • ✓Large existing keyword corpus
Gauge
  • ✓Monitors how AI assistants describe a brand
  • ✓Prompt-level answer capture
  • ✓Competitor comparison

When to choose Ahrefs Brand Radar

Ahrefs Brand Radar is suitable for users who require brand mention measurement in AI Overviews and AI answers, want to tie these mentions to existing backlink and traffic data, and can leverage its large existing keyword corpus. It is also suitable for existing Ahrefs customers who do not wish to purchase an additional tool.

When to choose Gauge

Gauge is suitable for users whose primary need is to monitor how AI assistants describe a brand, with a focus on prompt-level answer capture.

Frequently Asked Questions

What are the key features of Ahrefs Brand Radar?
Ahrefs Brand Radar measures brand mentions in AI Overviews and AI answers, ties mentions to Ahrefs backlink and traffic data, and offers competitor brand comparison. It utilizes a large existing keyword corpus.
What are the key features of Gauge?
Gauge monitors how AI assistants describe a brand, offers prompt-level answer capture, and includes competitor comparison.
Does Ahrefs Brand Radar offer a free tier?
No, Ahrefs Brand Radar does not offer a free tier.
Does Gauge offer a free tier?
No, Gauge does not offer a free tier.
What is the starting price for Ahrefs Brand Radar?
Ahrefs Brand Radar is included with Ahrefs plans starting from approximately $129/month.

AI visibility profiles

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Ahrefs Brand Radar

ahrefs.com

Gauge

gauge.sh

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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