Ahrefs Brand Radar vs Athena HQ: AI Visibility & GEO Comparison (2026)

Ahrefs Brand Radar is suitable for existing Ahrefs users focused on brand mentions within AI Overviews and AI answers, leveraging its SEO data. Athena HQ is designed for users seeking comprehensive AI visibility tools, including ChatGPT integration, prompt analysis, and content improvement, with a strong focus on enterprise features and integrations.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Ahrefs Brand Radar
43 / 199 probes
22%
Average
Athena HQ
Tracking…
No data yet
Perplexity
Ahrefs Brand Radar
48 / 200 probes
24%
Average
Athena HQ
Tracking…
No data yet
Gemini
Ahrefs Brand Radar
56 / 199 probes
28%
Average
Athena HQ
Tracking…
No data yet
Claude
Ahrefs Brand Radar
45 / 200 probes
23%
Average
Athena HQ
Tracking…
No data yet
Copilot
Ahrefs Brand Radar
49 / 202 probes
24%
Average
Athena HQ
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs Brand Radar
Starting price
Included with Ahrefs plans from about $129/mo
Free tier
No
ahrefs.com ↗
Athena HQ
Starting price
$295/month
Free tier
Yes
athenahq.ai ↗

Key Features

Ahrefs Brand Radar
  • ✓Measures brand mentions in AI Overviews and AI answers
  • ✓Ties mentions to Ahrefs backlink and traffic data
  • ✓Competitor brand comparison
  • ✓Large existing keyword corpus
Athena HQ
  • ✓Unlimited users
  • ✓Visibility across 11 models
  • ✓Unlimited Topics and Prompts
  • ✓Unlimited Competitors
  • ✓Content recommendations
  • ✓API access available as add-on
  • ✓Data export to CSV
  • ✓Self-learning content improvement

When to choose Ahrefs Brand Radar

Existing Ahrefs customers who need to track brand mentions in AI Overviews and AI answers and correlate them with backlink and traffic data. Its focus is on measuring brand mentions using an existing keyword corpus.

When to choose Athena HQ

Organizations that require comprehensive AI visibility tools, including ChatGPT integration, prompt and response analysis, and self-learning content improvement. It offers unlimited members, integrations with platforms like Shopify and Webflow, and enterprise-focused features like SAML SSO.

Frequently Asked Questions

What are the key differences in their core functionalities?
Ahrefs Brand Radar measures brand mentions in AI Overviews and AI answers and links these mentions to Ahrefs' backlink and traffic data, utilizing a large existing keyword corpus. Athena HQ offers ChatGPT integration, prompt and response analysis, and self-learning content improvement, along with an Athena AI agent.
Do either of these tools offer a free tier?
Athena HQ offers a free tier. Ahrefs Brand Radar does not offer a free tier.
How do their pricing models compare?
Ahrefs Brand Radar is included with Ahrefs plans, starting from about $129/month. Athena HQ starts at $295/month and also offers custom enterprise plans, with API access as an add-on.
What integrations do they offer?
Ahrefs Brand Radar has no listed integrations. Athena HQ integrates with Shopify, Webflow, Google Analytics, Google Search Console, Slack, SAML SSO, and Microsoft OAuth.
What are the distinguishing features regarding AI interaction?
Ahrefs Brand Radar focuses on AI Overviews more than chat assistants. Athena HQ features ChatGPT integration, prompt and response analysis, and an Athena AI agent, alongside self-learning content improvement.

AI visibility profiles

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Ahrefs Brand Radar

ahrefs.com

Athena HQ

athenahq.ai

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