Ahrefs Brand Radar vs Profound: AI Visibility & GEO Comparison (2026)

Ahrefs Brand Radar measures brand mentions in AI Overviews and AI answers, tying them to Ahrefs backlink and traffic data, and offers competitor brand comparison. Profound focuses on AI marketing with features like AI Marketer credits, prompt tracking, and robust integrations with cloud providers and analytics platforms.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Ahrefs Brand Radar
43 / 199 probes
22%
Average
Profound
Tracking…
No data yet
Perplexity
Ahrefs Brand Radar
48 / 200 probes
24%
Average
Profound
Tracking…
No data yet
Gemini
Ahrefs Brand Radar
56 / 199 probes
28%
Average
Profound
Tracking…
No data yet
Claude
Ahrefs Brand Radar
45 / 200 probes
23%
Average
Profound
Tracking…
No data yet
Copilot
Ahrefs Brand Radar
49 / 202 probes
24%
Average
Profound
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs Brand Radar
Starting price
Included with Ahrefs plans from about $129/mo
Free tier
No
ahrefs.com ↗
Profound
Starting price
Free
Free tier
Yes
tryprofound.com ↗

Key Features

Ahrefs Brand Radar
  • ✓Measures brand mentions in AI Overviews and AI answers
  • ✓Ties mentions to Ahrefs backlink and traffic data
  • ✓Competitor brand comparison
  • ✓Large existing keyword corpus
Profound
  • ✓Limited AI Marketer credits
  • ✓10 prompts run once
  • ✓Tailored prompt tracking plan
  • ✓Unlimited seats
  • ✓Dedicated support
  • ✓AI Marketer credits for your whole team
  • ✓Analyze brand visibility
  • ✓Powerful context management

When to choose Ahrefs Brand Radar

Use Ahrefs Brand Radar when you are an existing Ahrefs customer and need to measure brand mentions within AI Overviews and AI answers, leveraging existing backlink and traffic data for competitor comparison.

When to choose Profound

Use Profound when you need a free tier for basic AI marketer credits, prompt tracking, and robust integrations with various cloud and analytics platforms, particularly for managing AI marketing efforts across a team.

Frequently Asked Questions

What are the core capabilities of Ahrefs Brand Radar?
Ahrefs Brand Radar measures brand mentions in AI Overviews and AI answers, ties these mentions to Ahrefs backlink and traffic data, and allows for competitor brand comparison.
What are the core capabilities of Profound?
Profound offers limited AI Marketer credits, 10 prompts run once, tailored prompt tracking, unlimited seats, dedicated support, AI Marketer credits for your whole team, brand visibility analysis, and powerful context management.
Does either tool offer a free tier?
Profound offers a free tier, while Ahrefs Brand Radar does not.
What are the pricing models for each tool?
Ahrefs Brand Radar is included with Ahrefs plans starting from about $129/month. Profound starts with a free tier, and its Enterprise pricing is custom.
What integrations does Profound offer?
Profound integrates with Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, and Vercel. Ahrefs Brand Radar has no listed integrations.

AI visibility profiles

Is one of these your brand?

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Ahrefs Brand Radar

ahrefs.com

Profound

tryprofound.com

Free check

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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