Ahrefs Brand Radar vs Pathmatics (Sensor Tower): AI Visibility & GEO Comparison (2026)

Ahrefs Brand Radar focuses on measuring brand mentions within AI Overviews and AI answers, leveraging its existing backlink and traffic data. Pathmatics (Sensor Tower) offers broader insights into consumer behavior across apps, ads, web performance, and gaming.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask ai visibility & geo questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Ahrefs Brand Radar
43 / 199 probes
22%
Average
Pathmatics (Sensor Tower)
Tracking…
No data yet
Perplexity
Ahrefs Brand Radar
48 / 200 probes
24%
Average
Pathmatics (Sensor Tower)
Tracking…
No data yet
Gemini
Ahrefs Brand Radar
56 / 199 probes
28%
Average
Pathmatics (Sensor Tower)
Tracking…
No data yet
Claude
Ahrefs Brand Radar
45 / 200 probes
23%
Average
Pathmatics (Sensor Tower)
Tracking…
No data yet
Copilot
Ahrefs Brand Radar
49 / 202 probes
24%
Average
Pathmatics (Sensor Tower)
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Ahrefs Brand Radar
Starting price
Included with Ahrefs plans from about $129/mo
Free tier
No
ahrefs.com ↗
Pathmatics (Sensor Tower)
Starting price
—
Free tier
—
sensortower.com ↗

Key Features

Ahrefs Brand Radar
  • ✓Measures brand mentions in AI Overviews and AI answers
  • ✓Ties mentions to Ahrefs backlink and traffic data
  • ✓Competitor brand comparison
  • ✓Large existing keyword corpus
Pathmatics (Sensor Tower)
  • ✓Measure consumer behavior across apps
  • ✓Gain insights on ads and web performance
  • ✓Customizable pricing plans available
  • ✓Insights on gaming and audience behavior

When to choose Ahrefs Brand Radar

Choose Ahrefs Brand Radar if you are an existing Ahrefs customer and need to track brand mentions specifically in AI Overviews and AI answers, leveraging Ahrefs' existing keyword corpus and backlink data.

When to choose Pathmatics (Sensor Tower)

Choose Pathmatics (Sensor Tower) if you require comprehensive analytics on consumer behavior across various channels including apps, ads, and web, with a focus on gaming and audience behavior insights.

Frequently Asked Questions

What are the core differences in their focus areas?
Ahrefs Brand Radar measures brand mentions specifically in AI Overviews and AI answers, integrating with Ahrefs' backlink and traffic data. Pathmatics (Sensor Tower) provides insights into consumer behavior across apps, ads, and web performance, with specific analytics for gaming and audience behavior.
Do these tools offer competitor analysis?
Ahrefs Brand Radar includes competitor brand comparison. Pathmatics (Sensor Tower) provides insights on ads and web performance, and audience behavior, which can be used for competitive analysis within its scope.
Are there any pricing details available?
Ahrefs Brand Radar is included with Ahrefs plans, starting from about $129/month. Pathmatics (Sensor Tower) offers customizable pricing plans, but pricing details are not publicly available and require direct contact.
What data sources do they leverage?
Ahrefs Brand Radar ties brand mentions to Ahrefs' backlink and traffic data and utilizes its large existing keyword corpus. Pathmatics (Sensor Tower) measures consumer behavior across apps, ads, and web performance, and provides insights on gaming and audience behavior.
Are free options available?
Ahrefs Brand Radar does not offer a free tier. Information on free options for Pathmatics (Sensor Tower) is limited.

AI visibility profiles

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Ahrefs Brand Radar

ahrefs.com

Pathmatics (Sensor Tower)

sensortower.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More AI Visibility & GEO Comparisons