Open Web Analytics (OWA) alternatives (2026)
These are the analytics brands AI engines name when buyers ask. Ranked by how often ChatGPT, Claude, Gemini, Perplexity and Copilot actually cite them over the last 90 days — not by reviews or paid placement.
Named instead of Open Web Analytics (OWA)
On the questions Open Web Analytics (OWA) loses, these are the sites engines cite in its place.
- matomo.org ×3
- business.adobe.com ×1
Top Open Web Analytics (OWA) alternatives by AI citation share
Product Analytics: 1M events/mo free · Session Replay: 5K recordings/mo free · Feature Flags: 1M requests/mo free · Managed Warehouse: 1M rows/mo free
Personalization at scale · AI-powered tools for business · Connected workflows · Real-time decisioning
Starting price: $49/month
10K MTUs, up to 2M events · Out-of-the-box analytics and templates · Session Replay · Unlimited feature flags
Real-Time Dashboard · Historical Dashboard · Advanced reporting tools · Competitive benchmarking
- #5Clicky
- #6Fathom
Starting price: $15/month
Up to 50 sites included · Ecommerce/event tracking included · Easy integration with all CMSs/frameworks · API access
Starting price: $15/month
50 sites included · 100% data ownership · No cookie banners required · Unlimited email reports
30,000 monthly sessions · 12 months of analytics retention · Session Replay · Basic analytics
- #10GoSquared
Starting price: $9/month
100,000 pageviews · 3 projects · Unlimited team sharing · Email Reports
- #11Heap
Core analytics charts · Unlimited enrichment sources · 6 months data history · SSO
- #12Hotjar
Starting price: €0
200k monthly sessions · 1 project · Replays, Heatmaps + Funnels · Basic surveys
How this list is built
We put the buyer questions people actually ask in analytics to five AI engines on a recurring schedule and record which brands get named. The ranking above is the share of those answers naming each brand over the last 90 days. No paid placement, no review scores.