Adobe Analytics alternatives (2026)
These are the analytics brands AI engines name when buyers ask. Ranked by how often ChatGPT, Claude, Gemini, Perplexity and Copilot actually cite them over the last 90 days — not by reviews or paid placement.
Named instead of Adobe Analytics
On the questions Adobe Analytics loses, these are the sites engines cite in its place.
- matomo.org ×424
- amplitude.com ×294
- adobe.com ×34
- hotjar.com ×18
- mixpanel.com ×11
- exabeam.com ×9
Top Adobe Analytics alternatives by AI citation share
Product Analytics: 1M events/mo free · Session Replay: 5K recordings/mo free · Feature Flags: 1M requests/mo free · Managed Warehouse: 1M rows/mo free
Starting price: $49/month
10K MTUs, up to 2M events · Out-of-the-box analytics and templates · Session Replay · Unlimited feature flags
Real-Time Dashboard · Historical Dashboard · Advanced reporting tools · Competitive benchmarking
- #4Fathom
Starting price: $15/month
Up to 50 sites included · Ecommerce/event tracking included · Easy integration with all CMSs/frameworks · API access
30,000 monthly sessions · 12 months of analytics retention · Session Replay · Basic analytics
- #7Heap
Core analytics charts · Unlimited enrichment sources · 6 months data history · SSO
- #8Hotjar
Starting price: €0
200k monthly sessions · 1 project · Replays, Heatmaps + Funnels · Basic surveys
Starting price: $99/month
User-level tracking · 500,000 events/month included · Unlimited users & seats · 9 report types
- #10Looker
LookML for SQL-based modeling · Integration with Data Studio · Cloud infrastructure on Google Cloud · Prebuilt and custom integrations
- #11Matomo
Starting price: $26/user/month
100% data ownership · Full privacy compliance · Easy to set up · Supports unlimited users
- #12Mixpanel
Starting price: $0
Core funnels & retention analysis · Up to 1M events / month · 10K session replays / month · Self-serve analytics
How this list is built
We put the buyer questions people actually ask in analytics to five AI engines on a recurring schedule and record which brands get named. The ranking above is the share of those answers naming each brand over the last 90 days. No paid placement, no review scores.