Serpstat vs MarketMuse: SEO Tools Comparison (2026)

An independent side-by-side comparison of Serpstat and MarketMuse for seo tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

MarketMuse leads overall — 3% cited vs Serpstat 0% across 97 probes.
ChatGPT
Serpstat
0 / 1 probes
0%
Invisible
MarketMuseLeads
1 / 18 probes
6%
Below average
Perplexity
Serpstat
0 / 1 probes
0%
Invisible
MarketMuse
0 / 18 probes
0%
Invisible
Gemini
Serpstat
0 / 1 probes
0%
Invisible
MarketMuse
0 / 18 probes
0%
Invisible
Claude
Serpstat
0 / 1 probes
0%
Invisible
MarketMuseLeads
1 / 19 probes
5%
Below average
Copilot
Serpstat
0 / 1 probes
0%
Invisible
MarketMuseLeads
1 / 19 probes
5%
Below average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Serpstat
Starting price
—
Free tier
—
serpstat.com ↗
MarketMuse
Starting price
—
Free tier
Yes
marketmuse.com ↗

Key Features

Serpstat

Feature data is being indexed.

MarketMuse
  • ✓10 queries/month for free tier
  • ✓100 queries/month for Optimize
  • ✓Unlimited queries for Research and Strategy
  • ✓Access to Topic Navigator
  • ✓Access to Keywords, SERP x-ray & Heatmap
  • ✓Content Briefs for each plan
  • ✓Content Strategy Documents by plan

When to choose Serpstat

Choose Serpstat if your team prioritizes its strengths over MarketMuse's. Full guidance populates as Serpstat's feature data is indexed.

When to choose MarketMuse

Choose MarketMuse if your team prioritizes its strengths over Serpstat's. Full guidance populates as MarketMuse's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every seo tools buyer question we ask, which engines name you, and who gets named instead.

Serpstat

serpstat.com

MarketMuse

marketmuse.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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