SEMrush vs Moz: SEO Tools Comparison (2026)

An independent side-by-side comparison of SEMrush and Moz for seo tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
SEMrush
Tracking…
No data yet
Moz
Tracking…
No data yet
Perplexity
SEMrush
Tracking…
No data yet
Moz
Tracking…
No data yet
Gemini
SEMrush
Tracking…
No data yet
Moz
Tracking…
No data yet
Claude
SEMrush
Tracking…
No data yet
Moz
Tracking…
No data yet
Copilot
SEMrush
Tracking…
No data yet
Moz
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

SEMrush
Starting price
Free tier
semrush.com
Moz
Starting price
Free tier
moz.com

Key Features

SEMrush

Feature data is being indexed.

Moz

Feature data is being indexed.

When to choose SEMrush

Choose SEMrush if your team prioritizes its strengths over Moz's. Full guidance populates as SEMrush's feature data is indexed.

When to choose Moz

Choose Moz if your team prioritizes its strengths over SEMrush's. Full guidance populates as Moz's feature data is indexed.

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