SE Ranking vs Serpstat: SEO Tools Comparison (2026)

An independent side-by-side comparison of SE Ranking and Serpstat for seo tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

SE Ranking leads overall — 20% cited vs Serpstat 0% across 10 probes.
ChatGPT
SE Ranking
0 / 1 probes
0%
Invisible
Serpstat
0 / 1 probes
0%
Invisible
Perplexity
SE Ranking
0 / 1 probes
0%
Invisible
Serpstat
0 / 1 probes
0%
Invisible
Gemini
SE RankingLeads
1 / 1 probes
100%
Excellent
Serpstat
0 / 1 probes
0%
Invisible
Claude
SE Ranking
0 / 1 probes
0%
Invisible
Serpstat
0 / 1 probes
0%
Invisible
Copilot
SE Ranking
0 / 1 probes
0%
Invisible
Serpstat
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

SE Ranking
Starting price
$103.20/mo
Free tier
Yes
seranking.com ↗
Serpstat
Starting price
—
Free tier
—
serpstat.com ↗

Key Features

SE Ranking
  • ✓Rank tracking across major search engines
  • ✓Unlimited keyword/competitor research
  • ✓Website & on-page audit
  • ✓Data Studio / Matomo / GA integrations
  • ✓Guest links for collaboration
  • ✓Page changes monitoring
  • ✓Dedicated customer support
  • ✓Flexible terms for Enterprise plans
Serpstat

Feature data is being indexed.

When to choose SE Ranking

Choose SE Ranking if your team prioritizes its strengths over Serpstat's. Full guidance populates as SE Ranking's feature data is indexed.

When to choose Serpstat

Choose Serpstat if your team prioritizes its strengths over SE Ranking's. Full guidance populates as Serpstat's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every seo tools buyer question we ask, which engines name you, and who gets named instead.

SE Ranking

seranking.com

Serpstat

serpstat.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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