Moz vs MarketMuse: SEO Tools Comparison (2026)

An independent side-by-side comparison of Moz and MarketMuse for seo tools buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Moz leads overall — 60% cited vs MarketMuse 3% across 97 probes.
ChatGPT
MozLeads
1 / 1 probes
100%
Excellent
MarketMuse
1 / 18 probes
6%
Below average
Perplexity
Moz
0 / 1 probes
0%
Invisible
MarketMuse
0 / 18 probes
0%
Invisible
Gemini
Moz
0 / 1 probes
0%
Invisible
MarketMuse
0 / 18 probes
0%
Invisible
Claude
MozLeads
1 / 1 probes
100%
Excellent
MarketMuse
1 / 19 probes
5%
Below average
Copilot
MozLeads
1 / 1 probes
100%
Excellent
MarketMuse
1 / 19 probes
5%
Below average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Moz
Starting price
$99USD / mo
Free tier
—
moz.com ↗
MarketMuse
Starting price
—
Free tier
Yes
marketmuse.com ↗

Key Features

Moz
  • ✓AI Overviews by Keyword
  • ✓AI Visibility Dashboard
  • ✓Tracked Prompts
  • ✓Tracked AI Models
  • ✓Weekly Prompt Tracking
  • ✓AI Prompt Suggestions
  • ✓AI Content Briefs
  • ✓Pages Crawled per Mo
MarketMuse
  • ✓10 queries/month for free tier
  • ✓100 queries/month for Optimize
  • ✓Unlimited queries for Research and Strategy
  • ✓Access to Topic Navigator
  • ✓Access to Keywords, SERP x-ray & Heatmap
  • ✓Content Briefs for each plan
  • ✓Content Strategy Documents by plan

When to choose Moz

Choose Moz if your team prioritizes its strengths over MarketMuse's. Full guidance populates as Moz's feature data is indexed.

When to choose MarketMuse

Choose MarketMuse if your team prioritizes its strengths over Moz's. Full guidance populates as MarketMuse's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every seo tools buyer question we ask, which engines name you, and who gets named instead.

Moz

moz.com

MarketMuse

marketmuse.com

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

More SEO Tools Comparisons