Substack vs Ghost: Newsletter Platforms Comparison (2026)
An independent side-by-side comparison of Substack and Ghost for newsletter platforms buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask newsletter platforms questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Monetization options for creators
- ✓Customizable newsletters
- ✓Podcast hosting
- ✓Audience growth tools
- ✓Live video capabilities
- ✓Analytics dashboard
- ✓Content scheduling
- ✓Community engagement features
- ✓Your own website
- ✓Free custom domain
- ✓Email newsletter
- ✓Custom themes
- ✓Priority support
- ✓Unlimited members
When to choose Substack
Choose Substack if your team prioritizes its strengths over Ghost's. Full guidance populates as Substack's feature data is indexed.
When to choose Ghost
Choose Ghost if your team prioritizes its strengths over Substack's. Full guidance populates as Ghost's feature data is indexed.
AI visibility profiles
Is one of these your brand?
Get the full report by email: every newsletter platforms buyer question we ask, which engines name you, and who gets named instead.
substack.com
ghost.org