ClickFunnels vs Wix: Landing Page Builders Comparison (2026)

ClickFunnels and Wix both offer drag-and-drop editors and marketing tools, but they cater to different user needs. ClickFunnels focuses on sales funnels and advanced marketing automation, while Wix provides a broader website building solution with a free tier and extensive template library.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask landing page builders questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

ClickFunnels leads overall — 60% cited vs Wix 20% across 10 probes.
ChatGPT
ClickFunnels
0 / 1 probes
0%
Invisible
Wix
0 / 1 probes
0%
Invisible
Perplexity
ClickFunnelsLeads
1 / 1 probes
100%
Excellent
Wix
0 / 1 probes
0%
Invisible
Gemini
ClickFunnelsLeads
1 / 1 probes
100%
Excellent
Wix
0 / 1 probes
0%
Invisible
Claude
ClickFunnels
0 / 1 probes
0%
Invisible
Wix
0 / 1 probes
0%
Invisible
Copilot
ClickFunnels
1 / 1 probes
100%
Excellent
Wix
1 / 1 probes
100%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

ClickFunnels
Starting price
$97/mo
Free tier
—
clickfunnels.com ↗
Wix
Starting price
$17.77/mo
Free tier
Yes
wix.com ↗

Key Features

ClickFunnels
  • ✓Unlimited Funnels
  • ✓AI Tools up to 10M Words
  • ✓Landing Pages
  • ✓A/B Testing
  • ✓Smart Checkout
  • ✓Sales Funnels
  • ✓Email Marketing
  • ✓Custom Domains
Wix
  • ✓Custom domain for a year
  • ✓Reliable web hosting
  • ✓AI website builder
  • ✓Drag and drop editor
  • ✓Online payment acceptance
  • ✓Standard marketing suite
  • ✓24/7 customer support
  • ✓Template library

When to choose ClickFunnels

ClickFunnels is suitable for businesses that prioritize sales funnel creation and advanced marketing automation. Its specific features like unlimited funnels, A/B testing, and AI tools for content generation are beneficial for optimizing conversion paths. The smart checkout feature also caters to e-commerce businesses looking to streamline their sales.

When to choose Wix

Wix is a good choice for individuals and businesses seeking a user-friendly website builder with a free tier and a wide array of templates. Its AI website builder, reliable web hosting, and standard marketing suite make it a comprehensive solution for general website creation and online presence. The ability to accept online payments also makes it suitable for small businesses venturing into e-commerce.

Frequently Asked Questions

What are the key differences in pricing between ClickFunnels and Wix?
ClickFunnels starts at $97/month and does not offer a free tier. Wix starts at $17.77/month and includes a free tier.
Which platform offers AI tools?
ClickFunnels offers AI Tools up to 10M Words. Wix offers an AI website builder.
What are the primary marketing features of each platform?
ClickFunnels provides email marketing, sales funnels, and A/B testing. Wix offers a standard marketing suite.
Do both platforms support custom domains?
Yes, both ClickFunnels and Wix support custom domains. Wix includes a custom domain for a year.

AI visibility profiles

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ClickFunnels

clickfunnels.com

Wix

wix.com

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