GoCo vs OnPay: HR & Payroll Comparison (2026)

An independent side-by-side comparison of GoCo and OnPay for hr & payroll buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask hr & payroll questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
GoCo
Tracking…
No data yet
OnPay
0 / 7 probes
0%
Invisible
Perplexity
GoCo
Tracking…
No data yet
OnPay
0 / 7 probes
0%
Invisible
Gemini
GoCo
Tracking…
No data yet
OnPay
1 / 7 probes
14%
Below average
Claude
GoCo
Tracking…
No data yet
OnPay
0 / 7 probes
0%
Invisible
Copilot
GoCo
Tracking…
No data yet
OnPay
0 / 7 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

GoCo
Starting price
Free tier
goco.io
OnPay
Starting price
$49/user/month
Free tier
onpay.com

Key Features

GoCo

Feature data is being indexed.

OnPay
  • Direct deposit
  • Hiring and onboarding
  • Health insurance
  • Built-in reporting
  • PTO management
  • 401(k) retirement
  • Mobile friendly
  • Employee self-service

When to choose GoCo

Choose GoCo if your team prioritizes its strengths over OnPay's. Full guidance populates as GoCo's feature data is indexed.

When to choose OnPay

Choose OnPay if your team prioritizes its strengths over GoCo's. Full guidance populates as OnPay's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every hr & payroll buyer question we ask, which engines name you, and who gets named instead.

GoCo

goco.io

OnPay

onpay.com

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Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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