Split vs GrowthBook: Feature Flags Comparison (2026)

An independent side-by-side comparison of Split and GrowthBook for feature flags buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask feature flags questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Split leads overall — 100% cited vs GrowthBook 60% across 10 probes.
ChatGPT
Split
1 / 1 probes
100%
Excellent
GrowthBook
1 / 1 probes
100%
Excellent
Perplexity
SplitLeads
1 / 1 probes
100%
Excellent
GrowthBook
0 / 1 probes
0%
Invisible
Gemini
SplitLeads
1 / 1 probes
100%
Excellent
GrowthBook
0 / 1 probes
0%
Invisible
Claude
Split
1 / 1 probes
100%
Excellent
GrowthBook
1 / 1 probes
100%
Excellent
Copilot
Split
1 / 1 probes
100%
Excellent
GrowthBook
1 / 1 probes
100%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Split
Starting price
—
Free tier
Yes
split.io ↗
GrowthBook
Starting price
$40/seat/month
Free tier
Yes
growthbook.io ↗

Key Features

Split
  • ✓Open Source starter platform
  • ✓Continuous Delivery & GitOps
  • ✓World's fastest CI
  • ✓Infrastructure as Code Management
  • ✓Security Testing Orchestration
  • ✓Feature Management & Experimentation
  • ✓Resilience Testing
  • ✓Service Reliability Management
GrowthBook
  • ✓Unlimited feature flags
  • ✓Unlimited experiments
  • ✓Visual editor
  • ✓Safe rollouts
  • ✓Customizable dashboards
  • ✓Advanced permissioning
  • ✓Dedicated support
  • ✓Managed warehouse option

When to choose Split

Choose Split if your team prioritizes its strengths over GrowthBook's. Full guidance populates as Split's feature data is indexed.

When to choose GrowthBook

Choose GrowthBook if your team prioritizes its strengths over Split's. Full guidance populates as GrowthBook's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every feature flags buyer question we ask, which engines name you, and who gets named instead.

Split

split.io

GrowthBook

growthbook.io

Free check

Check any brand's AI visibility — free

We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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