Brevo vs Kit (ConvertKit): Email & SMS Marketing Comparison (2026)

Brevo and Kit (ConvertKit) both offer email marketing with a free tier. Brevo includes SMS in its base offering, while Kit (ConvertKit) focuses on digital product sales and advanced automations.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Brevo leads overall — 20% cited vs Kit (ConvertKit) 0% across 10 probes.

ChatGPT

Brevo

0 / 1 probes

Invisible

Kit (ConvertKit)

0 / 1 probes

Invisible

Perplexity

Brevo

0 / 1 probes

Invisible

Kit (ConvertKit)

0 / 1 probes

Invisible

Gemini

Brevo

0 / 1 probes

Invisible

Kit (ConvertKit)

0 / 1 probes

Invisible

Claude

BrevoLeads

1 / 1 probes

100%

Excellent

Kit (ConvertKit)

0 / 1 probes

Invisible

Copilot

Brevo

0 / 1 probes

Invisible

Kit (ConvertKit)

0 / 1 probes

Invisible

Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Brevo

Starting price

$8.08/month

Free tier

Yes

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Kit (ConvertKit)

Starting price

$0/mo

Free tier

Yes

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Key Features

Brevo

✓From 5,000 emails per month
✓Email & SMS
✓Drag & Drop email editor
✓Email templates
✓AI content generator
✓Advanced segmentation
✓Forms
✓Basic reporting & analytics

Kit (ConvertKit)

✓1 basic Visual Automation
✓Unlimited landing pages & forms
✓Unlimited email broadcasts
✓Audience tagging & segmentation
✓Sell digital products & subscriptions
✓Unlimited Visual Automations
✓Unlimited email sequences
✓24/7 email & chat support

When to choose Brevo

Choose Brevo if you require both email and SMS marketing, AI-powered content generation, and a drag-and-drop editor with templates. It is suitable for users who need up to 5,000 emails per month on the starter plan.

When to choose Kit (ConvertKit)

Choose Kit (ConvertKit) if you prioritize selling digital products and subscriptions, desire unlimited landing pages, forms, and email broadcasts, and need advanced audience tagging and segmentation. It is also a strong choice if 24/7 email and chat support are critical.

Frequently Asked Questions

What are the key differences in features between Brevo and Kit (ConvertKit)?

Brevo offers email and SMS, a drag and drop email editor, email templates, and an AI content generator, with a starting capacity of 5,000 emails per month. Kit (ConvertKit) offers unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. Kit (ConvertKit) also includes unlimited visual automations and email sequences in its paid plans, whereas Brevo includes advanced segmentation and basic reporting & analytics in its starter plan.

How does pricing and free tier availability compare?

Both Brevo and Kit (ConvertKit) offer a free tier. Brevo's starting paid plan is $8.08/month. Kit (ConvertConvert) offers a free plan and its starting paid plan begins at $0/month. Brevo's starter plan includes 5,000 emails per month. Kit (ConvertKit) offers unlimited emails across all plans.

What integrations are available for Kit (ConvertKit)?

Kit (ConvertKit) integrates with ChatGPT, Claude, Gemini, Facebook, RSS campaigns, SMS marketing, Kit MCP, and other apps and integrations.

What are the limitations of the free plans for each vendor?

Brevo's free plan is available and does not require credits. Kit (ConvertKit)'s free plan has limited automations, offering 1 basic Visual Automation.