ActiveCampaign vs Klaviyo: Email & SMS Marketing Comparison (2026)
ActiveCampaign offers more comprehensive marketing automation and CRM integrations, while Klaviyo provides a free tier with basic automation and segmentation capabilities.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
- ✓Up to 250 profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓10,000 Composer credits
- ✓Email support for 60 days
- ✓Built-in reporting
- ✓Basic automation
- ✓Segmentation capabilities
When to choose ActiveCampaign
ActiveCampaign is suitable for users who need extensive marketing automation, CRM, and ecommerce integrations, and are comfortable with a paid plan structure. It offers Active Intelligence, more actions per automation, and a range of standard integrations.
When to choose Klaviyo
Klaviyo is a good choice for users who prefer a free tier to start, offering basic automation, segmentation, and built-in reporting with specific limits on profiles, emails, and mobile messages. It includes email support for 60 days.
Frequently Asked Questions
AI visibility profiles
Is one of these your brand?
Get the full report by email: every email & sms marketing buyer question we ask, which engines name you, and who gets named instead.
activecampaign.com
klaviyo.com