ConvertKit vs Klaviyo: Email Marketing Comparison (2026)
ConvertKit and Klaviyo both offer free tiers for email marketing. ConvertKit provides unlimited landing pages, forms, and email broadcasts, along with audience tagging, segmentation, and the ability to sell digital products. Klaviyo focuses on a profile-based system, offering up to 250 active profiles and 500 emails per month on its free tier, alongside mobile message credits and basic email templates. ConvertKit includes visual automations, while Klaviyo provides marketing automation capabilities.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓1 basic Visual Automation
- ✓Unlimited landing pages & forms
- ✓Unlimited email broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products & subscriptions
- ✓Unlimited Visual Automations
- ✓Survey subscribers with polls
- ✓A/B test subject lines
- ✓Up to 250 active profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓Basic email templates
- ✓Drag-and-drop email editor
- ✓Built-in reporting
- ✓Email support for 60 days
- ✓Marketing automation
When to choose ConvertKit
ConvertKit is suitable for users who prioritize unlimited landing pages, forms, and email broadcasts, as well as robust audience segmentation and the ability to sell digital products. Its advanced features like unlimited visual automations and A/B testing of subject lines are beneficial for growing businesses. ConvertKit also offers free migrations.
When to choose Klaviyo
Klaviyo is a strong option for users who manage a smaller contact list and email volume, as its free tier is limited to 250 active profiles and 500 emails per month. It includes SMS marketing and basic email templates, making it suitable for businesses that want to integrate SMS into their strategy or are just starting with email marketing. Klaviyo also offers email support for an initial 60-day period.
Frequently Asked Questions
AI visibility profiles
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