Campaign Monitor vs Klaviyo: Email Marketing Comparison (2026)

Campaign Monitor and Klaviyo both offer email marketing platforms with a free tier. Their features and pricing structures differ significantly, catering to different business needs.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Campaign Monitor
9 / 39 probes
23%
Average
Klaviyo
Tracking…
No data yet
Perplexity
Campaign Monitor
0 / 39 probes
0%
Invisible
Klaviyo
Tracking…
No data yet
Gemini
Campaign Monitor
0 / 39 probes
0%
Invisible
Klaviyo
Tracking…
No data yet
Claude
Campaign Monitor
59 / 619 probes
10%
Below average
Klaviyo
Tracking…
No data yet
Copilot
Campaign Monitor
61 / 264 probes
23%
Average
Klaviyo
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Campaign Monitor
Starting price
$1170/month
Free tier
Yes
campaignmonitor.com
Klaviyo
Starting price
$0/month
Free tier
Yes
klaviyo.com

Key Features

Campaign Monitor
  • 5x subscriber emails/month
  • Custom coded templates
  • Advanced email features
  • Unlimited email sends
Klaviyo
  • Up to 250 active profiles
  • 500 emails/month
  • 150 mobile message credits
  • Basic email templates
  • Drag-and-drop email editor
  • Built-in reporting
  • Email support for 60 days
  • Marketing automation

When to choose Campaign Monitor

Choose Campaign Monitor for higher volume email sending, custom coded templates, and advanced email features, especially for large campaigns and organizations that require multiple user access and integrations like Salesforce and Google Analytics. It also offers unlimited email sends.

When to choose Klaviyo

Choose Klaviyo for a free-tier entry point suitable for small businesses, offering up to 250 active profiles and 500 emails per month, basic email templates, and built-in reporting. It also includes SMS marketing and 150 mobile message credits, with email support for 60 days.

Frequently Asked Questions

What are the key differences in email sending limits and subscriber profiles?
Campaign Monitor offers 5x subscriber emails/month and unlimited email sends. Klaviyo offers up to 250 active profiles and 500 emails/month.
How do their template and editor features compare?
Campaign Monitor provides custom coded templates and advanced email features. Klaviyo offers basic email templates and a drag-and-drop email editor.
What about integrations and advanced functionalities?
Campaign Monitor lists integrations with Salesforce, WordPress, Google Analytics, and API access. It also includes strong email automation tools. Klaviyo does not list specific integrations but includes marketing automation and built-in reporting.
Are there differences in pricing and free offerings?
Campaign Monitor has a starting price of $1170/month and offers a free tier. Klaviyo has a starting price of $0/month and offers a free tier that includes up to 250 active profiles and 500 emails/month, plus 150 mobile message credits.
What are the support and user access differences?
Klaviyo offers email support for 60 days. Campaign Monitor explicitly states multiple user access.

AI visibility profiles

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