ActiveCampaign vs Braze: Email Marketing Comparison (2026)

An independent side-by-side comparison of ActiveCampaign and Braze for email marketing buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
ActiveCampaign
49 / 56 probes
88%
Excellent
Braze
Tracking…
No data yet
Perplexity
ActiveCampaignLeads
53 / 56 probes
95%
Excellent
Braze
0 / 1 probes
0%
Invisible
Gemini
ActiveCampaign
54 / 56 probes
96%
Excellent
Braze
Tracking…
No data yet
Claude
ActiveCampaignLeads
583 / 592 probes
98%
Excellent
Braze
0 / 1 probes
0%
Invisible
Copilot
ActiveCampaignLeads
131 / 237 probes
55%
Excellent
Braze
0 / 1 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

ActiveCampaign
Starting price
$15/mo
Free tier
activecampaign.com
Braze
Starting price
Free tier
braze.com

Key Features

ActiveCampaign
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Braze

Feature data is being indexed.

When to choose ActiveCampaign

Choose ActiveCampaign if your team prioritizes its strengths over Braze's. Full guidance populates as ActiveCampaign's feature data is indexed.

When to choose Braze

Choose Braze if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Braze's feature data is indexed.

AI visibility profiles

Is one of these your brand?

Get the full report by email: every email marketing buyer question we ask, which engines name you, and who gets named instead.

ActiveCampaign

activecampaign.com

Braze

braze.com

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We ask the buyer questions in this market across ChatGPT, Claude, Gemini, Perplexity and Copilot, and show you who gets named.

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